Campaign:
Speed of Transfer - Integrated Campaign
Business Problem:
Xoom PayPal seeks to strengthen its position in the competitive remittance market by building relevance and visibility among the South Asian diaspora in Canada, a key audience for money transfers back home.
Challenge:
To cut through competing remittance service offerings and create a strong emotional and functional connection, emphasizing speed, trust, and convenience.
Our Solution:
We executed an integrated campaign combining TV and OTT placements featuring Usain Bolt to emphasize fast transfers. This creative was extended to window takeover placements across ethnic stores in Canada, ensuring the campaign reached the South Asian community both digitally and in-store, reinforcing awareness, preference, and cultural resonance.
