Campaign:
MiLC Sponsorship Campaign - USA
Business Problem:
LAXMI Foods aims to strengthen brand visibility and consumer engagement within the South Asian diaspora in the USA.
Challenge:
Position the brand as a community-focused leader while standing out in a competitive ethnic foods market, by leveraging culturally relevant platforms and moments that resonate with the target audience.
Our Solution:
Executed a PR campaign highlighting LAXMI Foods as the Official Partner of Minor League Cricket (MiLC), showcasing its support for the growth of cricket and the South Asian community in the United States.
